In a historic move on the 6th of February, 2023 @ 7:45pm (PST), the Manila Broadcasting Company (MBC) embarked on a transformative journey, redefining more than just radio, but also venturing into the realms of Television, Digital Media, Talent Acquisition, Public Service and Marketing Strategy. The momentous occasion marks a history for 85 years, a new era for Manila Broadcasting Company will set the bar higher for greater hypes.
MBC traces its origins back on July 16, 1939 when it first emerged as an AM Radio station, KZRH – it’s first broadcast from Escolta, Manila. For 8 decades, MBC has been a pioneer in shaping its Philippine broadcasting landscape, adapting to changing times and evolving audience preferences.
It boasts a diverse array of radio stations catering to various preferences and demographics. From the news-driven DZRH, the entertainment-centric Love Radio, the vibrant energy of Yes FM, the soothing sounds of Easy Rock, to the informative Aksyon Radyo and the community-focused Radyo Natin – MBC’s portfolio caters to a wide spectrum of tastes and preferences. MBC’s decision to undergo a comprehensive rebranding was driven by the need to adapt to the ever-changing media landscape. Recognizing the evolving preferences of its audience, MBC aimed to create a cohesive and modern identity that would resonate across various media platforms.
Yes! Rebranded?
The much-anticipated rebranding saw not only a change in the visual identity for MBC. But, a day before the rebranding, which is the 5th of February, there was a change for “Yes The Best” stations nationwide reverted back to its original identity and the iconic “Yes FM.” This shift aligns with MBC’s commitment to staying in-tune with the preferences of the younger generations.
The What IFs for the Rebranding
One of the most “WHAT IFs” of the MBC’s rebranding is the creation of a unified MBC Radio App. This innovative digital platform would serve as a one-stop destination for listeners to access all MBC radio stations seamlessly. Whether tuning in to DZRH, Love Radio, Yes FM, Easy Rock, Aksyon Radyo or Radyo Natin in your area, users can also experience their programs and discover new content, all within the convenience of a single application. This move not only enhances user experience but also reflects MBC’s commitment to embracing digital advancements. This app was treaty akin to US’ iHeartRadio and Audacy to improve their broadcast and digital identity.
Another thing, DZRH TV, the pay and digital television arm of MBC, expanding beyond Cebu, Bacolod, and Iloilo, reaching viewers across Luzon, Visayas, and Mindanao. Picture the channel dominating screens in major Luzon cities, connecting with diverse audiences in Visayan islands, and establishing a strong presence in key Mindanao cities. This nationwide expansion could showcase the rich cultural tapestry of the Philippines, foster unity, and provide a platform for interactive engagement, making DZRH TV a true national broadcasting force through the latest news, balanced commentaries and initiative public service.
With the rebranding, MBC’s slogan “Sama-sama Tayo, Pilipino” was introduced in 2021, it reflects MBC’s commitment to unity, inclusivity, and a shared experience among Filipinos rises from the ashes. It encapsulates the essence of the media group’s mission to connect, entertain, and inform the diverse population of the Philippines.
With a legacy dating back to 1939, MBC has evolved over the years, adapting to the changing needs of its audience by reaching millions of Filipinos. As the media group continues to innovate and expand its reach, it remains dedicated to serving the Filipino audience across various platforms and ensuring that it stays at the forefront of the dynamic media industry.
Are you excited for February 6? Let’s see and redefined it. Because, #SamaSamaTayoPilipino!
THE DOODLE 
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